Europcar And VIP Rent a Car Strengthen Relationship to Improve Dubai’s Premium Mobility
After signing a Memorandum of Understanding (MoU) with Europcar Dubai and Northern Emirates at Arabian Travel Market (ATM) 2026, Dubai-based VIP Rent a Car has said that the number of visitors coming to Dubai and changing expectations of travellers are influencing how the company works with its partners.
This MoU with Europcar Dubai and Northern Emirates, part of Eurogulf Mobility Group, further strengthens an exclusive partnership between the two companies which was announced in 2023. The collaboration targets service quality, operational reliability and the overall customer experience, integrating Europcar’s international mobility standards with VIP Rent a Car’s experience in luxury car rental.
It is the same at the top end of the market. You can rent the Lamborghini Urus Performante in Dubai from AED 2,499 a day and the Urus Mansory from AED 2,699 a day with a monthly fee starting at AED 50,999 at VIP Rent a Car. The Urus has plenty of space for passengers and luggage, making it a sensible choice for anyone wishing to hire a Lamborghini for airport pickups, hotel stays or longer trips to Abu Dhabi and the other northern emirates, rather than a simple weekend rental.
The agreement comes as the emirate continues to enjoy good tourism numbers. Dubai had 19.59 million international overnight guests in 2025, a 5 per cent increase on the previous year, according to the Dubai Department of Economy and Tourism (DET), with hotel occupancy averaging 80.7 per cent.
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