Europcar and VIP Rent a Car Strengthen their Partnership to Enhance Premium Mobility in Dubai

A 2023 exclusive partnership between Europcar Dubai and Northern Emirates, part of Eurogulf Mobility Group, continues under the MoU. Combining Europcar’s international mobility standards with VIP Rent an automobile’s premium automobile rental experience, the arrangement prioritizes service quality, operational reliability, and customer experience.

The agreement comes as tourism in the emirate remains high. The Dubai Department of Economy and Tourism (DET) reported 19.59 million international overnight visitors in 2025, up 5% from the year before, and hotel occupancy averaged 80.7%.

Rental enterprises face rising expectations and demand is growing as the market grows. Visitors increasingly expect cars delivered to their hotel or airport, explicit pricing before booking, and the option to rent for a day, week, or month.

Also at the top of the market. For Dubai Lamborghini rentals, VIP Rent a Car features the Urus Performante for AED 2,499 per day and the Mansory for AED 2,699 per day, with monthly rates from AED 50,999. With accommodation for guests and luggage, the Urus is a suitable Lamborghini rental for airport pick-ups, hotel stays, or longer drives to Abu Dhabi and the northern emirates as well as weekends.

VIP Rent a Car CEO Khaled Hamoodih said: “Most of our customers are visitors with limited time in the country and don’t want to spend it on paperwork or chasing a car. They want upfront pricing for a ready car, and a speedy response when they pcall Working with Europcar and Eurogulf Mobility Group helps us raise the bar as more people visit Dubai for business and pleasure.” Strong relationships help the corporate sector promote the UAE’s 2031 service excellence ambition, HHamoodisaid.

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