Loli Bahia Shines in YSL Beauty’s Stunning Valentine’s Day Campaign
French Algerian model Loli Bahia brings her signature blend of magnetic cool and elegance to the latest Valentine’s Day campaign from YSL Beauty. The stunning new campaign, released this week, features Bahia alongside New Zealand–South Korean singer-songwriter Rose, presenting a limited-edition collection of soft pinks and radiant golds.
The curated range includes an eyeshadow palette, two lipsticks—one matte, one creamy—and a blush, all swathed in light-pink packaging. It’s a romantic offering defined by modern sophistication, a perfect match for Bahia’s own aesthetic.
A Trusted Face for the House
This collaboration is the latest chapter in Bahia’s established relationship with the iconic brand. Named a YSL Beauty ambassador in January 2023, she has since become a recurring face for its campaigns. Over the past year, she has showcased the intense shades of the Rouge Pur Couture The Slim lipsticks and fronted the launch for the Inks Vinyl Cream lipstick, solidifying her status as a muse for the house’s bold beauty vision.
From Runway Royalty to Beauty Muse
Bahia’s commanding presence in beauty is anchored by her formidable runway career. Since her debut for Louis Vuitton in 2020, she has become a fixture on the international catwalk. Her profile soared during the Spring/Summer 2022 season, where she walked in an impressive 65 shows.
She has since graced the runways for fashion’s most revered houses, including Chanel, Givenchy, Lanvin, and Valentino. Her connection with Saint Laurent is particularly strong, with regular appearances in both its fashion shows and beauty campaigns.
Her most recent turn for the fashion house last September was quintessential Saint Laurent: a powerful, glossy black leather ensemble with sharp shoulders and a belted waist, completed with sheer tights and pointed heels—a look that epitomizes the brand’s fusion of strict tailoring and sensual rebellion.
In Loli Bahia, YSL Beauty has found more than an ambassador; it has a modern icon whose runway pedigree and innate style perfectly capture the brand’s spirit—one that is at once romantic, rock-and-roll, and utterly timeless.
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